Firstly apologies for the lack of updates over the past couple of weeks, I have recently secured a new job in London and sorting everything out is taking up a lot of my time, hopefully this will all be sorted before too long. Right, links… Why Should I Care About Links? Link building is an essential part of every SEO strategy for the following reasons: Links into a page will help that page rank higher [...]

What is Social Media? Wikipedia defines Social Media as (paraphrased) web-based and mobile technologies that can turn communication into an interactive dialogue and that allow the creation and exchange of user-generated content. There are many different types of social media with the most well known being social networks such as Facebook, Twitter and Google+, however other types of online media that fit the definition above can include forums, blogs and social bookmarking/sharing sites such as [...]

Blogging is a fashionable term in the online marketing world right now, right up there with content strategies and “content is king”. Whilst you can rarely believe so much hype, there is also rarely smoke without fire and many businesses are successfully using blogging (alongside other strategies) to grow their online presence. Below are a number of things to consider when deciding to blog for commercial reasons. Should All Businesses Blog? Certainly not, each company [...]

Social Media, Links and Analytics might get the headlines but Keyword Research is one of if not the most important part of a SEO strategy and a part that I really enjoy (I’m a little strange like that ). Keyword Research is the foundation that many aspects of web success is then built upon so it is better to spend the time doing it right first time. What is Keyword Research and why should I [...]

There are many onsite SEO aspects to consider though none are either difficult to learn or implement. Onsite SEO is directly under your control so there is no excuse to neglect this area and below is a list of all the main elements you will want to focus on. I have also included a few things to consider that either aren’t strictly SEO but are on page elements or are SEO items that are easy [...]

Search Engine Optimisation as a discipline is growing and evolving at a rapid rate which like many other, I enjoy as it constantly opens up new opportunities and challenges. Below is a brief overview of the major stages of the SEO process, many of which I will be elaborating on further in future blog posts. Onsite SEO Onsite SEO usually refers to the planning and creation of a website/ webpages that can be easily crawled [...]

Welcome to paultyler.co.uk, this blog will feature many of my views on SEO and the industry in the coming weeks, months and years hopefully. Yes, content is rather scarce right now but I am working hard on that and will be aiming at publishing a new post each week. Why is it never so hard to get everything complete on a client’s website but when I’m the boss, oh boy!! I am active on Twitter [...]